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Cookie Policy

Cookie Policy

This Cookies Policy sets out the basis on which we, E-cloth Ltd, use cookies and similar technologies on or in relation to our website,www.e-cloth.com(our website). This Cookies Policy is effective from 18thMay 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so.

For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

Contents

  • About cookies
  • List of cookies used
  • Essential cookies
  • Non-essential cookies
  • Facebook Pixel
  • How to accept or reject cookies
  • Copyright

About cookies 

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there.They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies 

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further informationabout cookies in general, please visit www.allaboutcookies.org

List of cookies used

We use the following cookies on or in relation to our website:

Name of Cookie

 

Essential or Non-essential?

Type of cookie

First or Third party?

Session or Persistent?

Expiry Time

Purpose

ASP.NET_Sessionid

Essential

User state preservation related

First Party

Session

End of browser session

Preserves the visitor’s session state across page requests.

_cfduid

Non-essential

Functional

Third party

Persistent

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

test_cookie

Non-essential

Functional

Third party

Session

End of browser session

Used to check if the user’s browser supports cookies.

_ceg.s

Non-essential

Analytical

First party

Persistent

3 months

Used by the service Crazy Egg to register where the visitor clicks on the website. The cookie enables the service to recognise the visitor on returning visits.

_ceg.u

Non-essential

Analytical

First party

Persistent

3 months

Used by the service Crazy Egg to register where the visitor clicks on the website. The cookie enables the service to recognise the visitor on returning visits.

_ceir

Non-essential

Analytical

First party

Persistent

5 years

Used by the service Crazy Egg to track whether a visitor has visited the site before.

_ga

Non-essential

Analytical

First party

Persistent

2 years

Google Analytics cookie used to generate statistical information on the use of a website through distinguishing its users.

_gat

Non-essential

Analytical

First party

Session

End of browser session

Used by Google Analytics to throttle request rate received by users.

_gid

Non-essential

Analytical

First party

Session

End of browser session

Google Analytics cookie which registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_stid

Non-essential

Analytical

Third party

Persistent

1 year

Registers a unique ID that identifies the user’s device for return visits.

_unam

Non-essential

Analytical

Third party

Persistent

9 months

Saves the user’s navigation on the website including what pages have been viewed and how long the browser has been used to view each page.

c

Non-essential

Analytical

Third party

Session

End of browser session

[●]

UID

Non-essential

Analytical

Third party

Persistent

2 years

This cookie is associated with ScorecardResearch.ScorecardResearch uses the combination of tagging and cookies to help websites count users who have visited and seen a page or various parts of a page.

UIDR

Non-essential

Analytical

Third party

Persistent

2 years

This cookie is associated with ScorecardResearch.ScorecardResearch uses the combination of tagging and cookies to help websites count users who have visited and seen a page or various parts of a page.

fr

Non-essential

Marketing

Third party

Persistent

3 months

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

id

Non-essential

Marketing

Third party

Persistent

1 year

Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.

IDE

Non-essential

Marketing

Third party

Persistent

1 year

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user.

khaos

Non-essential

Marketing

Third party

Persistent

1 year

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.

NID

Non-essential

Marketing

Third party

Persistent

6 months

Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.

put_#

Non-essential

Marketing

Third party

Persistent

29 days

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.

rpb

Non-essential

Marketing

Third party

Persistent

29 days

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.

rpx

Non-essential

Marketing

Third party

Persistent

29 days

Rubicon project cookie used to profile users into various categories to target more effective advertising based on their browsing behaviour.

Essential cookies

These arecookieswhich are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • first party session cookie which preserve the user’s session state across pages on the website. These are essential for the basket cart functionality on the website to work. The cookie is NET_Sessionid.

Non-essential cookies

 

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • a first party session cookie used to help Google Analytics manage the number of users on our website. This Cookie is called _gat
  • a first party session cookie which preserves the visitor’s session state across page requests. This cookie is NET_Sessionid
  • a third party persistent cookie which is used by the content network, Cloudflare, to identify trusted web traffic. This cookie is _cfduidand it expires after 1 year.
  • a third party session cookie used to check if the user’s browser supports cookies. This cookie is called test_cookie.

 How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and ensuring our website analytics work correctly and as efficiently as possible.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • two third party persistent cookies which are associated with ScorecardResearch. ScorecardResearch uses the combination of tagging and cookies to help websites count users who have visited and seen a page or various parts of a page. These cookies are UID andUIDRand they expire after 2 years.

Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).

The Google Analytics cookies used on our website are: _gawhich is a persistent cookie and expires after 2 years, and _gidwhich is a session cookie. We also use the Google Analytics cookie _gat, which is explained in more detail in the ‘functional cookies’ section above.

We also use Crazy Egg first party cookies on our website, which include the following: _ceg.sand _ceg.u, which expires after 3 months, and _ceir, which expires after 5 years.These are used to determine whether a user’s activity should be included in a statistical report of how users have visited our website (for us to analyse), called a ‘funnel’. Crazy Egg analyses your behaviour on our website using a tracking code and allows us to generate ‘heatmaps’ (visual representations of user mouse behaviour) which help us analyse visitor behaviour on our site.

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/.

You can find our more about Crazy Egg funnels here: https://help.crazyegg.com/For more information on how Crazy Egg handles information collected by cookies and what information they collect, please see their privacy policy here: https://www.crazyegg.com/privacy

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profilingin our privacy policy, which is available here: https://www.e-cloth.com/pages/privacy-policy

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website:

  • a third party persistent cookie used by Facebook to deliver a series of advertisement products, such as real time bidding from third party advertisers. This cookie is called fr, and expires after 3 months.
  • two third party persistent cookies which registers a unique ID that identifies a returning user’s device. The ID is used for targeting ads. These cookies are called id(expires after 1 year) andNID(expires after 6 months).
  • a third party persistent cookie which is used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user. This cookie is called IDE, and expires after 1 year.
  • a group of third party persistent cookies which registers anonymised user data such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. These cookies are called khaos(expires after 1 year), put_# (expires after 29 days) and rpb (expires after 29 days).
  • a third party persistent cookie which is a Rubicon project cookie used to profile users into various categories to target more effective advertising based on their browsing behaviour. This cookie is rpx and it expires after 29 days. 

How to opt in or out from advertising cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profilingin our privacy policy, which is available here: https://www.e-cloth.com/pages/privacy-policy

Third party cookies

Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you. Third party cookies used in relation to our website include:

  • Google remarketing cookies display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here: https://support.google.com/adwords/answer/2453998?hl=en
  • Rubicon project uses cookies and data to optimize advertising effectiveness. We use Rubicon project cookies on our website to collect certain types of information, none of which identifies you personally, in order to enable us and to make more intelligent ad decisions, resulting in more relevant advertising.
  • We use ScorecardResearch remarketing cookies on our website. ScorecardResearch collects data that assists by analysing general visitation patterns and conducting surveys, in order to help us better understand what our users like and dislike. As such, these cookies collect anonymous traffic data, included websites visited and pages seen.

More information

For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/

For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/

You can find out more about how Rubicon project and ScorecardResearch handles information they collect about you and other individualsby accessing their privacy policies,which are available here;

How to opt in or out from third party cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profilingin our privacy policy, which is available here: https://www.e-cloth.com/pages/privacy-policy

Facebook Pixel 

We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individualsby accessing their privacy policy,which is available here:https://www.facebook.com/about/privacy

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to the purposes for which we process your information using Facebook Pixel by clicking I accept the purposes for which you use advertising cookies in our cookie tool. For further information on how we use the information gathered from our use of Facebook Pixel, including profiling please see the section entitled Our use of automated decision making and profilingin our privacy policy, which is available here: https://www.e-cloth.com/pages/privacy-policy

ScorecardResearch

We use ScorecardResearch remarketing cookies on our website. ScorecardResearch collects data that assists by analysing general visitation patterns and conducting surveys, in order to help us better understand what our users like and dislike. As such, these cookies collect anonymous traffic data, included websites visited and pages seen.

You can find out more about how ScorecardResearch handles information they collect about you and other individualsby accessing their privacy policy,which is available here:https://www.scorecardresearch.com/privacy.aspx

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to the purposes for which we process your information using ScorcardResearch cookies by by clicking I accept the purposes for which you use advertising cookies in our cookie tool. For further information on how we use the information gathered from our use of Facebook Pixel, including profiling please see the section entitled Our use of automated decision making and profilingin our privacy policy, which is available here: https://www.e-cloth.com/pages/privacy-policy

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below.

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

Accepting or rejecting cookies

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

Facebook Pixel

You can block Facebook Pixel using a cookie control tool 

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Rubicon project

You can opt-out of Rubicon project cookies by changing the preference to discontinue all behavioural advertising, then saving your preference, on the following page: https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/

ScorecardResearch

You can opt-out of ScorecardResearch cookies by opting-out of having ScorecardResearch’s market research programs associated with your browser, at the following the link: https://www.scorecardresearch.com/Preferences.aspx?newlanguage=1

Copyright

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved.